Pineapple Express

Seth Rogan wrote his stoner, adventure-comedy Pineapple Express years ago.  No one was interested.  Since then he’s had breakout hits with The 40-Year Old Virgin, Knocked Up and Superbad.  So, when he shopped the script again, with very few changes, studios were ready and willing to pay an estimated $25 million.

Very often success breeds success.  The failure to find support for an idea or a project doesn’t necessarily mean it’s a bad one, and pursuing success in something, even if it isn’t your ultimate goal, is often worth it because of the doors that open.

So far Pineapple Express has grossed just over $40 million.

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